Back in February I had the honor of taking over the American Alpine Club instagram for a week. A few days prior to my first post for them, I figured out how to use the instagram API combined with the query functions within Excel, and did a quick analysis on the social data trends AAC was use to. I tried crafting each post around different scenarios, maximizing the post reach and interaction. A day before my takeover AAC’s max post like was under 4k. A day after my takeover 4 of my post grossed over 4k likes, with one reaching over 5k. Below I’ve posted some highlight data from my analyses. I’ll try to write a how-to post on using Excel to query instagram’s API.  Analytic sites want to charge monthly fees for this service… where’s a properly configured excel workbook can do this for free…