Foto tip Friday – work flow 101

Rename your photos!

Don’t leave the file name DCS12345….

This has been a large contributor to how my photos get discovered…a simple file name.

While it’s great SEO to have meta data, alt tags, and keywords embedded in your images, if the file name is still a group of seemingly arbitrary letters/numbers that your camera assigned the photo, then you’re missing out on a lot of organic traffic to your work.

Here’s an example file name of the photo above: Cypress_Trees_Cat Island_Louisiana_photo by Gabe DeWitt_November 5 2014-19.jpg

Programs like Adobe Lightroom and Bridge can batch rename photos quick and easy (there are also some open source standalone apps for files renaming)….though I recommend Lightroom!